Sunday, March 20, 2016

SATURDAY MARCH 12, 2016 CABLE TV RATINGS

Select Ratings from Original Cable telecasts on Saturday March 12, 2016:

THE KIDS CHOICE AWARDS easily led the night with a cumulative 4.426 million viewers from 5 different networks. The Nickelodeon run was obviously the highest, with a 0.72 18-49 rating and 3.32 million viewers. It also had a 1.22 in Females 12-34, and a 0.82 in Males 12-34, and if we look even younger, it was at 2.82 in F 12-17, and 1.83 in M 12-17 (average of 2.33 among Teens 12-17). See the chart below for an in-depth look at the demographics for the show.

The other networks; TeenNick, Nicktoons, TV Land and CMT; had a cumulative 1.11m for the awards show. Also on Nickelodeon, SCHOOL OF ROCK premiered to 2.38 million and a 0.49 18-49 rating. Among younger demos, the show pulled a 0.88 in Females 12-34, a 0.53 in Males 12-34, and a whopping 1.67 in teens 12-17.

Elsewhere on cable, COLLEGE BASKETBALL, on ESPN ruled the day. The top ACC game was Virginia/North Carolina, with 2.81 million viewers, and a 1.29 in Males 18-49. The top Big 12 game was West Virginia/Kansas which had 2.42 million (0.96 Males 18-49), and top SEC game was Georgia/Kentucky which had 1.97 million (0.80 Males 18-49). BLACK SAILS, on Starz, rose to 677,000 viewers (from 658K), and managed a 0.22 in the 18-49's, and a 0.34 in Adults 50+. GHOST ADVENTURES, on Travel, was strong with 901,000 viewers (way up from 696K), and KILLER POST, on Oxygen, scraped together 274,000 (from 198K). Centric's BEING about doubled to 203,000 (from 117K), Destination America's MOUNTAIN MONSTERS was down to 411,000 (from 464K), and Esquire's BEOWULF rose 19K, to 164,000. On Reelz, AUTOPSY was strong with 272,000 viewers (up from 221K), but COPYCAT KILLERS could only manage 151,000 (down from 208K). Finally, THE ARTFUL DETECTIVE, on Ovation, found 172,000 viewers, but only had a minuscule 0.01 in the 18-49's.

For anyone curious about what Nielsen does for daylight savings (only for Spring forward) there is a table below the Cable Ratings table with "Filler" ratings from various networks.

THERE IS NO BROADCAST UPDATE ON SATURDAYS

KIDS CHOICE IN-DEPTH DEMOS:
F18-49M18-49F12-34M12-34F12-17M12-17F6-11M6-11
0.870.561.220.822.821.83TBATBA

KIDS CHOICE AWARDS RATINGS:
Program TitleChannelViewers 2+
(millions)
18-49
Rating
Kid's Choice AwardsNickelodeon3.3210.72
Kid's Choice AwardsTeenNick0.3630.09
Kid's Choice AwardsNicktoons0.3140.08
Kid's Choice WardsTV Land0.2410.07
Kid's Choice AwardsCMT0.1870.05
Sources: Nielsen, ShowBuzzDaily, Programming Insider

CABLE:
Table is organized based on the show's 18-49 rating (which I do not list).
Program TitleChannelViewers 2+
(millions)
ACC: Virginia/North CarolinaESPN2.813
Big 12: W. Virginia/KansasESPN2.420
SpongebobNickelodeon3.114
SEC: Georgia/KentuckyESPN1.968
School of RockNickelodeon2.377
Ghost AdventuresTravel0.901
Pioneer WomanFood Network1.604
The KitchenFood Network1.383
Trisha Southern KitchenFood Network1.436
I'd Kill For YouID0.787
Sex Sent Me to the ERTLC0.944
A Taste for MurderID0.784
Black SailsStarz0.677
Incredible Dr. PolNat Geo Wild1.152
AAC: Connecticut/TempleESPN20.589
PAC 12: Utah/OregonFS10.388
Outrageous Acts of ScienceScience0.433
Dr. Pol; Deja Moo!Nat Geo Wild0.765
First Time Flippers (9:30pm)DIY0.350
Basketball: Long Beach State/HawaiiESPN20.326
Bandit PatrolNat Geo Wild0.695
Dogs 101: New Tricks (10pm)Animal0.396
Dogs 101: New Tricks (10:30pm)Animal0.379
#KillerpostOxygen0.274
First Time Flippers (9pm)DIY0.260
AutopsyReelz0.272
Mountain MonstersDestination America0.411
What History ForgotAHC0.392
It's Not You, It's MenOWN0.297
BeingCentric0.203
Zombie House FlippingFYI0.224
Where Are They Now?OWN0.354
Lady Day at Emerson's Bar & GrillHBO0.273
SpongebobNicktoons0.267
SpongebobTeenNick0.278
School of RockTeenNick0.278
School of RockNicktoons0.211
Copycat KillersReelz0.151
BeowulfEsquire0.164
The Artful DetectiveOvation0.172
Sources: Nielsen, ShowBuzzDaily, Programming Insider

DAYLIGHT SAVINGS FILLER RATINGS:
Program TitleChannelViewers 2+
(millions)
Daylight Savings FillerA&E0.554
FillerESPN0.431
FillerHLN0.540
FillerFox News0.563
FillerCNN0.410
Daylight Savings FillerHistory0.276
Filler Daylight SavingsMSNBC0.324
Daylight Savings FillerLMN0.265
Daylight Savings FillerESPN20.221
Sources: Nielsen, ShowBuzzDaily, Programming Insider

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