Sunday, March 6, 2016

SUNDAY FEBRUARY 28, 2016 CABLE TV RATINGS

Select Ratings from Original Cable telecasts on Sunday February 28, 2016:

THE OSCARS led the night in 18-49's and viewers, averaging a 10.46 rating, and 34.43 million viewers over the course of its 3.5 hours. On cable, THE WALKING DEAD continued its dominance with 12.79 million viewers and a 6.08 18-49 rating (expectedly down 0.5 in 18-49's, and 690K in total viewers), and TALKING DEAD brought in a healthy 4.89m viewers. Showtime's SHAMELESS and BILLIONS both took the night off, but THE CIRCUS dropped over 100K viewers down to just 82,000 (from 198K). HBO's VINYL and GIRLS were at identical 533,000's but the former was down from 667K, and the latter was up from 489K. Also on that network, TOGETHERNESS dropped almost 100K viewers to 336,000 (from 430K), and LAST WEEK TONIGHT led in total viewers with 699,000 (down from 919K). BROKEN SKULL CHALLENGE, on CMT, dropped to 424,000 (from 485K) but SNAPPED, on Oxygen, jumped to 489,000 (from 392K). Among lower rated cables, SUPERCAR SUPERBUILDS, on Smithsonian was down to 107,000 viewers (from 131K), but AIR DISASTERS ticked up to 263,000 (from 256K). Finally, on Ovation, ROUGH DRAFT WITH REZA ASLAN began with a mere 12,000 viewers, RACHEL HUNTER'S TOUR OF BEAUTY was at 20,000 (from 28K), and LILY COLE'S ART MATTERS rose slightly to a quiet 5,000 viewers (from 2K).

BROADCAST UPDATE: PUT's coming soon.
Program TitleChannel18-49
Rating
18-34
Rating
Viewers 2+
(millions)
PUT
(18-49)
The OscarsABC10.469.434.425TIMES
%
60 Minutes (7pm)CBS0.760.46.5188pm-8:30pm
60 Minutes (8pm)CBS0.750.45.7208:30pm-9pm
DatelineNBC0.970.55.6769pm-9:30pm
The Oscars Breakdowns (18-49, P2+): 8:30-9pm: 10.4/31, 35.709M
9-9:30pm: 10.5/29, 35.712M, 9:30-10pm: 10.6/29, 35.306M
10-10:30pm: 10.8/30, 35.117M 10:30-11pm: 10.8/31, 34.55M
Red Carpet Viewers: 11.49M, 12.07M, 15.62M, 18.02M, 22.28M
9:30pm-10pm
10:00pm-10:30pm
10:30pm-11pm
Source: Nielsen Media ResearchSource: Rick Kissell

CABLE:
Table is organized based on the show's 18-49 rating (which I do not list).
Program TitleChannelViewers 2+
(millions)
The Walking DeadAMC12.794
Talking DeadAMC4.890
Academy Awards Red CarpetE!2.103
Ax MenHistory1.751
Guy's Grocery GamesFood Network1.184
Comic Book MenAMC0.747
Evil Lives HereID1.216
All-Star AcademyFood Network1.200
Cutthroat KitchenFood Network0.896
Unusual SuspectsID1.153
Hoarders SpecialA&E0.735
GirlsHBO0.533
Last Week TonightHBO0.699
Southern at HeartFood Network0.906
When Calls the HeartHallmark1.738
Brunch at Bobby'sFood Network0.815
Guy's Big BitesFood Network0.779
VinylHBO0.533
Broken Skull ChallengeCMT0.424
NHL: Tampa/BostonNBCSN0.474
SnappedOxygen0.489
TogethernessHBO0.336
NHL: Los Angeles/AnaheimNBCSN0.364
Brain GamesNat Geo0.332
Curse of the Frozen GoldAnimal0.527
America's National ParksNat Geo0.407
Salvage Dawgs (9:30pm)DIY0.385
Generation XNat Geo0.226
Salvage Dawgs (9pm)DIY0.372
Tech GarageVelocity0.212
The CircusShowtime0.082
Air DisastersSmithsonian0.263
Supercar SuperbuildsSmithsonian0.107
ET at the Oscars: Live on the Red CarpetPop0.105
Rachel Hunter's Tour or BeautyOvation0.020
Rough Draft with Reza AslanOvation0.012
Lily Cole's Art MattersOvation0.005
Sources: Nielsen, ShowBuzzDaily, Programming Insider

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