Sunday, March 27, 2016

THURSDAY MARCH 17, 2016 CABLE TV RATINGS

Select Ratings from Original Cable telecasts on Thursday March 17, 2016:

The NCAA TOURNAMENT led the night with 12 different games airing on 3 different networks. The 4 TBS games averaged 1.96 million viewers (but it was brought down by one airing that had 641,000), the 4 TNT games averaged 1.54 million (lowest airing was 979,000), and 4 TruTV airings averaged 847,000 viewers.

History's VIKINGS lost 200K viewers, down to 2.13m, but Bravo's TOP CHEF actually rose to 1.17 million viewers (from 921K). VIKINGS did have a stronger male audience than CHEF with a 0.73 in M 18-49 (down from last week's 0.79) and this week's decline was most likely due to the 9:30pm TNT Wichita State/Arizona basketball game (1.52 in M 18-49). Unusually, TOP CHEF's male 18-49 audience rose this week to 0.37 (from 0.28), but its female audience did as well (0.55 vs. 0.47). COLONY, on USA, finished its first season with its highest audience since January 28th (1.21m) with 1.19 million tuning in for its season finale (up from down from last week's 1.09m); the show has been renewed for a second season. On FX, the penultimate episode of the first season of BASKETS drew 500,000 viewers (from 396K), its highest audience since February 18th (649K). MARY MARY, on WeTV, was down to 477,000 viewers (from 520K), and on CMT, PARTY DOWN SOUTH dropped to 455,000 (from 528K), and REDNECK ISLAND fell to 377,000 (from 418K). Among lower rated cables, PORTLANDIA, on IFC, was at 131,000 for its penultimate episode of the season (from 127K), AMERICARNA, on Velocity, was up to 238,000 (from 178K), and BRINGING UP BATES, on UP, dropped to 208,000 (from 252K). Finally, on Showtime, GIGOLOS began its sixth season with 105,000 viewers.

BROADCAST UPDATE:
Program TitleChannel18-49
Rating
18-34
Rating
Viewers 2+
(millions)
PUT
(18-49)
Grey's AnatomyABC2.131.67.830TIMES
%
ScandalABC1.611.16.3078pm-8:30pm25.2
How to Get Away w/ MurderABC1.401.05.2938:30pm-9pm27.4
NCAA BasketballCBS1.280.83.9039pm-9:30pm28.9
You, Me & the ApocalypseNBC0.580.32.7629:30pm-10pm29.8
Shades of BlueNBC0.970.55.09910pm-10:30pm29.0
American IdolFOX1.671.28.22410:30pm-11pm27.6
Source: Nielsen Media ResearchSource: Rick Kissell

CABLE:
Table is organized based on the show's 18-49 rating (which I do not list).
Program TitleChannelViewers 2+
(millions)
NCAA: FGCU/UNCTBS3.588
NCAA: Wichita State/ArizonaTNT2.609
NCAA: Providence/USCTBS1.812
60 Days InA&E1.618
WWE SmackdownUSA2.260
NCAA: Little Rock/PurdueTBS1.786
VikingsHistory2.133
Flip or FlopHGTV2.361
NCAA: Gonzaga/Seton HallTruTV1.482
NCAA: Buffalo/MiamiTNT1.487
The First 48A&E1.548
Top ChefBravo1.169
CatfishMTV0.766
House Hunters InternationalHGTV1.975
Beat Bobby FlayFood Network1.361
Cooks vs. ConsFood Network1.278
ChoppedFood Network1.239
Project Runway All-StarsLifetime1.441
NCAA: Austin Peay/KansasTNT1.075
NCAA: UConn/ColoradoTNT0.979
ColonyUSA1.193
Masters of FlipHGTV1.328
WorkaholicsComedy0.479
Real WorldMTV0.551
NCAA: Fresno State/UtahTruTV0.928
Daily ShowComedy0.748
Motives and Murders ID1.054
Party Down SouthCMT0.455
NCAA: IONA/Iowa StateTBS0.641
BasketsFX0.500
Real World SpecialMTV0.404
Join or Die - FergusonHistory0.648
Nightly ShowComedy0.519
Mary MaryWeTV0.477
IdiotsitterComedy0.310
At MidnightComedy0.315
NCAA: Butler/Texas TechTruTV0.568
Redneck IslandCMT0.377
Adam Devine's House PartyComedy0.222
NCAA: Hampton/VirginiaTruTV0.409
Mysteries at the CastleTravel0.588
Animation DominationFXX0.201
NBA: Portland/San AntonioNBA TV0.283
AmericarnaVelocity0.238
Night ClassHistory0.283
PortlandiaIFC0.131
Bringing Up BatesUP0.208
GigolosShowtime0.105
Sources: Nielsen, ShowBuzzDaily, Programming Insider

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