On the broadcast side, FOX's 'Empire' led the week with 4,376,000 total African-American (AA) viewers for its episode. This figure represents 69% of the show's total audience for that day (6,313,000). 'Scandal' brought in 1,606,000 AA viewers for its April 27th broadcast, representing 31% of its total viewership (5,193,000). NBC's 'Shots Fired' did 1,705,000 AA viewers, a solid 51% of its 3,326,000 viewers for that day. Other broadcast shows of note include: 'Grey's Anatomy' which did 1,101,000 AA viewers (16%), 'The Catch' which had 796,000 AA viewers (27%), 'Rosewood' which did 986,000 for its season finale (33%), and 'Black-ish' which had 798,000 (19%).
On cable, VH1's 'Love and Hip Hop: Atlanta' notched 2,450,000 African-American viewers for its April 24th episode, good for 84% of its total audience (2,920,000). 'Basketball Wives' was at a slightly higher 87% with 1,798,000 AA viewers out of a 2,065,000 total. On OWN, 'If Loving You is Wrong' had 1,722,000 AA viewers, a massive 90% of its 1,921,000 total. Also on OWN, was 'Greenleaf', which notched 712,000 AA viewers out of 1,351,000 - a much lower 53%. Finally, 'Iyanla, Fix My Life' had 656,000 AA viewers out of its total 761,000 audience - 86%.
Top 25 Broadcast TV Shows in Black Households
On cable, VH1's 'Love and Hip Hop: Atlanta' notched 2,450,000 African-American viewers for its April 24th episode, good for 84% of its total audience (2,920,000). 'Basketball Wives' was at a slightly higher 87% with 1,798,000 AA viewers out of a 2,065,000 total. On OWN, 'If Loving You is Wrong' had 1,722,000 AA viewers, a massive 90% of its 1,921,000 total. Also on OWN, was 'Greenleaf', which notched 712,000 AA viewers out of 1,351,000 - a much lower 53%. Finally, 'Iyanla, Fix My Life' had 656,000 AA viewers out of its total 761,000 audience - 86%.
Top 25 Broadcast TV Shows in Black Households
Rank
|
Program
|
Network
|
% AA
Homes |
% AAs
P2+ |
AA
Viewers (000) |
1
|
EMPIRE
|
FOX
|
21.4
|
10.9
|
4,376
|
2
|
SCANDAL
|
ABC
|
8.9
|
4.0
|
1,606
|
3
|
SHOTS FIRED
|
FOX
|
8.9
|
4.2
|
1,705
|
4
|
LITTLE BIG SHOTS
|
NBC
|
6.5
|
3.2
|
1,291
|
5
|
GREY'S ANATOMY
|
ABC
|
6.0
|
2.7
|
1,101
|
6
|
DANCING WITH THE STARS
|
ABC
|
5.9
|
2.9
|
1,161
|
7
|
ROSEWOOD
|
FOX
|
5.2
|
2.4
|
986
|
8
|
CHICAGO JUSTICE
|
NBC
|
5.0
|
2.3
|
940
|
9
|
VOICE-TUE
|
NBC
|
4.8
|
2.4
|
962
|
10
|
BLUE BLOODS
|
CBS
|
4.7
|
2.2
|
903
|
11
|
THE BIG BANG THEORY
|
CBS
|
4.7
|
2.3
|
934
|
12
|
THE CATCH
|
ABC
|
4.4
|
2.0
|
796
|
13
|
AMER FUNN HOME VIDEOS
|
ABC
|
4.4
|
2.2
|
868
|
14
|
CHICAGO FIRE
|
NBC
|
4.3
|
2.0
|
797
|
15
|
VOICE
|
NBC
|
4.2
|
2.1
|
844
|
16
|
CHICAGO PD
|
NBC
|
4.2
|
2.0
|
813
|
17
|
HAWAII FIVE-0
|
CBS
|
4.2
|
2.0
|
817
|
18
|
60 MINUTES
|
CBS
|
4.1
|
1.9
|
779
|
19
|
BLACK-ISH
|
ABC
|
4.1
|
2.0
|
798
|
20
|
NCIS: LOS ANGELES
|
CBS
|
3.9
|
1.9
|
759
|
21
|
BLACK-ISH SP-4/26
|
ABC
|
3.9
|
1.9
|
759
|
22
|
LITTLE BIG SHOTS-ENCORE
|
NBC
|
3.8
|
1.8
|
728
|
23
|
BULL-ENC
|
CBS
|
3.8
|
1.8
|
720
|
24
|
SURVIVOR
|
CBS
|
3.7
|
1.8
|
724
|
25
|
NCIS-ENC
|
CBS
|
3.6
|
1.6
|
662
|
Top 25 Cable TV Shows in Black Households
Rank
|
Program
|
Network
|
% AA
Homes |
% AAs
P2+ |
AA
Viewers (000) |
1
|
LOVE & HIP HOP ATLANTA 6
|
VH1
|
12.0
|
18.9
|
2,450
|
2
|
BASKETBALL WIVES 6
|
VH1
|
9.0
|
13.7
|
1,798
|
3
|
REAL HOUSEWIVES ATLANTA
|
BRAVO
|
8.9
|
14.4
|
1,727
|
4
|
NBA PLAYOFFS- ROUND
|
TNT
|
8.9
|
15.6
|
1,908
|
5
|
IF LOVING YOU IS WRONG
|
OWN
|
8.8
|
13.6
|
1,722
|
6
|
NBA PLAYOFFS- ROUND
|
TNT
|
8.7
|
13.5
|
1,787
|
7
|
NBA PLAYOFFS- ROUND
|
TNT
|
8.6
|
13.6
|
1,783
|
8
|
T.I. AND TINY 6
|
VH1
|
7.7
|
11.8
|
1,490
|
9
|
NBA PLAYOFFS- ROUND
|
TNT
|
7.3
|
13.3
|
1,471
|
10
|
NBA PLAYOFFS- ROUND
|
TNT
|
6.7
|
10.4
|
1,359
|
11
|
GREENLEAF
|
OWN
|
6.5
|
10.1
|
1,268
|
12
|
NBA PLAYOFFS- ROUND
|
TNT
|
6.4
|
10.5
|
1,286
|
13
|
REAL HOUSEWIVES POTOMAC
|
BRAVO
|
6.2
|
9.5
|
1,215
|
14
|
NFL DRAFT
|
ESPN
|
5.9
|
9.6
|
1,296
|
15
|
NBA PLAYOFFS-1ST RD
|
ESPN
|
5.8
|
10.4
|
1,235
|
16
|
LOVE & HIP HOP ATLANTA 6
|
VH1
|
5.5
|
8.7
|
1,073
|
17
|
BLACK INK CREW 5
|
VH1
|
5.1
|
8.4
|
1,113
|
18
|
NBA PLAYOFFS-1ST RD
|
ESPN
|
4.6
|
8.0
|
951
|
19
|
NBA PLAYOFFS- ROUND
|
TNT
|
4.3
|
7.4
|
862
|
20
|
NBA PLAYOFFS- ROUND
|
TNT
|
4.3
|
7.9
|
831
|
21
|
REAL HOUSEWIVES ATLANTA
|
BRAVO
|
3.9
|
6.2
|
764
|
22
|
BRAXTON FAMILY VALUES
|
WETV
|
3.9
|
6.0
|
717
|
23
|
NBA PLAYOFFS PRE-GAME
|
TNT
|
3.6
|
6.2
|
685
|
24
|
GREENLEAF
|
OWN
|
3.6
|
5.5
|
712
|
25
|
IYANLA, FIX MY LIFE
|
OWN
|
3.5
|
6.2
|
656
|
Source: Target Market News & Nielsen Media Research
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